About elmol

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So far elmol has created 26 blog entries.

Search Engine Marketing (SEM): What It Is & How to Do It Right

Article written by Word Stream Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective [...]

By |2020-10-20T13:54:26+02:00Oct 20th, 2020|Digital Marketing, Marketing|0 Comments

Why Automation is Vital to Any Marketing Strategy

Article by Pat Johnson The marketing automation industry is at the beginning of a revolution. Before you do, though, let’s explain what marketing automation is exactly, and the benefits your company can reap from implementing it. According to Grand View Research, the marketing automation industry could be valued at $7.63 billion(!) by 2025. Let’s [...]

By |2020-10-06T14:34:01+02:00Oct 6th, 2020|Digital Marketing, Technology|0 Comments

Develop a marketing strategy

Original Article: Business Queensland Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned [...]

By |2020-10-06T12:12:40+02:00Oct 6th, 2020|Marketing, Strategy|0 Comments

Time to rethink … what’s the ’new normal’ for your business?

Written by Lesley Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty are [...]

By |2020-09-23T16:10:21+02:00Sep 15th, 2020|Business Advisory, Business Growth|0 Comments

The Ultimate Guide to Content Marketing in 2020

Written by Kristen Baker It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with [...]

By |2020-09-15T13:19:38+02:00Sep 15th, 2020|Digital Marketing|0 Comments

What Exactly is a Company’s CMO?

Written by Caroline Forsey Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. In fact, a quick LinkedIn search of "Chief Marketing Officer" results in people [...]

By |2020-09-09T14:20:48+02:00Sep 9th, 2020|Digital Marketing, Marketing|0 Comments

How Chaos Sparks Business Innovation

Article curated from CA (SA) DotNews newsletter “All great changes are preceded by chaos. The disruption we see in the world is the prelude to emergence.” (Deepak Chopra) The greatest innovation is created in times of chaos. Many successful business stories began during times of recession, depression, chaos and crisis. Not paralysed by uncertainty [...]

By |2020-09-09T14:08:30+02:00Sep 9th, 2020|Business Advisory|0 Comments

10 Trends in Digital Marketing 2020

Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to [...]

By |2020-09-07T14:51:49+02:00Sep 7th, 2020|Digital Marketing, Marketing, Strategy|0 Comments

Adjusting Your Digital Strategy During Times of Change

Original Article by Emily Sandul We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working [...]

What is Growth Hacking?

Growth hacking is a new field in digital marketing. This field developed out of a need for startups to get rapid growth with small budgets. Growth hacking’s main strategy is to get as many customers as possible in the shortest time period and in the process build brand awareness. Imagine a team comprising of: [...]

By |2019-10-11T17:58:13+02:00Oct 11th, 2019|Business Growth|0 Comments
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