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So far elmol has created 23 blog entries.

The Five Stages of Business Growth

Adapted from Harvard Business Review (https://hbr.org/1983/05/the-five-stages-of-small-business-growth) Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service contracted for. Among the key questions are the following: Can we get enough customers, deliver our products, and provide services well enough to become a viable business? [...]

By |2019-03-13T14:24:51+02:00Mar 13th, 2019|Business Growth|0 Comments

What is Search Engine Optimization (SEO)?

SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other [...]

By |2019-03-13T12:14:08+02:00Mar 13th, 2019|Digital Marketing|0 Comments

Marketing Automation Is Now a Must for Successful Campaigns

BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive [...]

By |2018-01-18T13:42:40+02:00Jan 18th, 2018|Digital Marketing, Marketing, Sales, Strategy, Technology|0 Comments

10 WordPress SEO Questions That Took Me 10 Years To Answer!

Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little [...]

By |2018-01-12T11:38:39+02:00Jan 12th, 2018|Business Advisory, Digital Marketing|20 Comments

The New SEO way – catch up or be irrelevant

Search Engine Optimization (SEO) has come a long way since the time that search engines were not able to read all the content or track user behavior on a website. In the last 7 years, Google introduced a few changes in the way its algorithm handled searches.  The focus on mobile friendliness and the blocking [...]

By |2017-11-14T15:48:41+02:00Nov 14th, 2017|Digital Marketing|0 Comments

What does your Negotiation Style Cost you?

During the 20th century it was a great advantage to a country to have a coastline.  It meant better and faster trade, industry and development. However, researchers found that those countries in Europe that did not have coastlines were in fact economically more successful than those countries that did have coastlines. Why was this the [...]

By |2017-11-09T14:52:03+02:00Nov 9th, 2017|Business Advisory|0 Comments

3 Steps to track your Marketing budget

Marketing. Most business owners feel this is a grudge spend.  If you manufacture something you are able to calculate exactly how much it cost.  This is easy to do because all the data is available.  If someone were to offer you an alternative price for the raw material, you can quickly calculate the cost difference [...]

By |2017-11-09T14:29:56+02:00Nov 9th, 2017|Sales|0 Comments

Buying Customers Online

Buying Customers I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles. How to buy customers: Brad said that we need to think globally – are our websites geared for international visitors? Buy lifetime customers, people that keep returning to buy more of your [...]

By |2017-11-06T16:05:32+02:00Nov 6th, 2017|Digital Marketing, Marketing|0 Comments

Do You Know Your Customer Acquisition Costs?

We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost otherwise [...]

By |2017-11-06T16:03:22+02:00Nov 6th, 2017|Digital Marketing, Sales|2 Comments

Not all marketing strategies are equal

Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth [...]

By |2017-11-06T16:00:14+02:00Nov 6th, 2017|Digital Marketing, Marketing|2 Comments

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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