Written by Lesley Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty are [...]
Growth hacking is a new field in digital marketing. This field developed out of a need for startups to get rapid growth with small budgets. Growth hacking’s main strategy is to get as many customers as possible in the shortest time period and in the process build brand awareness. Imagine a team comprising of: [...]
The Fiberglass Swimming Pool Story What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the Americans. If you are not in logistics, the chances are that you might not even know the term inbound. Let me explain this by the Fiberglass [...]
Adapted from Harvard Business Review (https://hbr.org/1983/05/the-five-stages-of-small-business-growth) Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service contracted for. Among the key questions are the following: Can we get enough customers, deliver our products, and provide services well enough to become a viable business? [...]
Ask anyone the question “What is your purpose” and after a blank stare for a while they will try to answer it by saying something that does not really make sense. We all long for that ultimate purpose deep in our hearts if we have to be brutally honest. Just working to get a salary [...]
