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Search Engine Marketing (SEM): What It Is & How to Do It Right

Article written by Word Stream Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective [...]

By |2020-10-20T13:54:26+02:00Oct 20th, 2020|Digital Marketing, Marketing|0 Comments

Why Automation is Vital to Any Marketing Strategy

Article by Pat Johnson The marketing automation industry is at the beginning of a revolution. Before you do, though, let’s explain what marketing automation is exactly, and the benefits your company can reap from implementing it. According to Grand View Research, the marketing automation industry could be valued at $7.63 billion(!) by 2025. Let’s [...]

By |2020-10-06T14:34:01+02:00Oct 6th, 2020|Digital Marketing, Technology|0 Comments

The Ultimate Guide to Content Marketing in 2020

Written by Kristen Baker It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with [...]

By |2020-09-15T13:19:38+02:00Sep 15th, 2020|Digital Marketing|0 Comments

What Exactly is a Company’s CMO?

Written by Caroline Forsey Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. In fact, a quick LinkedIn search of "Chief Marketing Officer" results in people [...]

By |2020-09-09T14:20:48+02:00Sep 9th, 2020|Digital Marketing, Marketing|0 Comments

10 Trends in Digital Marketing 2020

Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to [...]

By |2020-09-07T14:51:49+02:00Sep 7th, 2020|Digital Marketing, Marketing, Strategy|0 Comments

Adjusting Your Digital Strategy During Times of Change

Original Article by Emily Sandul We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working [...]

The Fiberglass Swimming Pool Story

The Fiberglass Swimming Pool Story What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the Americans. If you are not in logistics, the chances are that you might not even know the term inbound. Let me explain this by the Fiberglass [...]

By |2019-04-29T10:42:28+02:00Apr 29th, 2019|Business Growth, Digital Marketing|0 Comments

What is Search Engine Optimization (SEO)?

SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other [...]

By |2019-03-13T12:14:08+02:00Mar 13th, 2019|Digital Marketing|0 Comments

Marketing Automation Is Now a Must for Successful Campaigns

BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive [...]

By |2018-01-18T13:42:40+02:00Jan 18th, 2018|Digital Marketing, Marketing, Sales, Strategy, Technology|0 Comments

10 WordPress SEO Questions That Took Me 10 Years To Answer!

Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little [...]

By |2018-01-12T11:38:39+02:00Jan 12th, 2018|Business Advisory, Digital Marketing|0 Comments
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