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The New SEO way – catch up or be irrelevant

Search Engine Optimization (SEO) has come a long way since the time that search engines were not able to read all the content or track user behavior on a website. In the last 7 years, Google introduced a few changes in the way its algorithm handled searches.  The focus on mobile friendliness and the blocking [...]

By |2017-11-14T15:48:41+02:00Nov 14th, 2017|Digital Marketing|0 Comments

Buying Customers Online

Buying Customers I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles. How to buy customers: Brad said that we need to think globally – are our websites geared for international visitors? Buy lifetime customers, people that keep returning to buy more of your [...]

By |2017-11-06T16:05:32+02:00Nov 6th, 2017|Digital Marketing, Marketing|0 Comments

Do You Know Your Customer Acquisition Costs?

We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost [...]

By |2020-09-28T20:39:03+02:00Nov 6th, 2017|Digital Marketing, Sales|0 Comments

Not all marketing strategies are equal

Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth [...]

By |2017-11-06T16:00:14+02:00Nov 6th, 2017|Digital Marketing, Marketing|0 Comments

Can I buy your products online?

Did you know that the total online spend between business and consumer in South Africa was R11,5 Billion in 2011? According to a study done by World Wide Worx, approximately 150,000 SME’s in South Africa would not be able to survive without their web presence. With SME’s accounting for about 7.8-million jobs in South Africa, [...]

By |2017-11-06T15:55:22+02:00Nov 6th, 2017|Digital Marketing|0 Comments
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