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What Exactly is a Company’s CMO?

Written by Caroline Forsey Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. In fact, a quick LinkedIn search of "Chief Marketing Officer" results in people [...]

By |2020-09-09T14:20:48+02:00Sep 9th, 2020|Digital Marketing, Marketing|0 Comments

10 Trends in Digital Marketing 2020

Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to [...]

By |2020-09-07T14:51:49+02:00Sep 7th, 2020|Digital Marketing, Marketing, Strategy|2 Comments

Adjusting Your Digital Strategy During Times of Change

Original Article by Emily Sandul We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working [...]

Brand message and why it can drive exceptional growth.

Brand message and why it can drive exceptional growth. Branding is an incredibly important tool for creating and building your business.  Large corporation has been benefiting from branding ever since people first started selling things to other people.  Branding made those businesses big. In the old days, sales representatives were a big part [...]

By |2019-04-21T13:11:49+02:00Apr 21st, 2019|Business Advisory, Marketing|0 Comments

Marketing Automation Is Now a Must for Successful Campaigns

BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive [...]

By |2018-01-18T13:42:40+02:00Jan 18th, 2018|Digital Marketing, Marketing, Sales, Strategy, Technology|0 Comments

Buying Customers Online

Buying Customers I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles. How to buy customers: Brad said that we need to think globally – are our websites geared for international visitors? Buy lifetime customers, people that keep returning to buy more of your [...]

By |2017-11-06T16:05:32+02:00Nov 6th, 2017|Digital Marketing, Marketing|0 Comments

Not all marketing strategies are equal

Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth [...]

By |2017-11-06T16:00:14+02:00Nov 6th, 2017|Digital Marketing, Marketing|2 Comments

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