Marketing Automation Is Now a Must for Successful Campaigns
BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive [...]
3 Steps to track your Marketing budget
Marketing. Most business owners feel this is a grudge spend. If you manufacture something you are able to calculate exactly how much it cost. This is easy to do because all the data is available. If someone were to offer you an alternative price for the raw material, you can quickly calculate the cost difference [...]
Do You Know Your Customer Acquisition Costs?
We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost [...]
Don’t Interrupt, Join the Conversation in Your Customer’s Mind
Your marketing is wasteful. I’m 99% sure. Majority of businesses engage in busy work, a charade that we use to make ourselves feel good about it. We do things that clearly don’t drive any results, why? Because we ought to do something, right? Direct mail campaigns with zero return on investment, and we keep going [...]