Original Article: Business Queensland Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned [...]
Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to [...]
Original Article by Emily Sandul We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working [...]
BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive [...]
