Buying Customers
I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles.
How to buy customers:
Brad said that we need to think globally – are our websites geared for international visitors?
- Buy lifetime customers, people that keep returning to buy more of your products and new offerings.
- He also stated that there is no way to kill a SME quicker than to discount or be the cheapest.
- Question: How many pages is your marketing plan? And how many hours do you spend on marketing?
- Any marketing plan must start with a calendar.
- How many customers we need?
- Marketing IS an investment! Not an expense.
- Marketing is Math, we need to measure and test all the time
- Have a referral strategy.
- Work out how fast you need to grow, and design your marketing plan around it.
- Business is people, and we need to understand it.
- Know the value of your business, there are 2 ways to make money from a business: one is the month to month income and two is the money from the sale of it.
- Your marketing plan:
- Who is your target audience?
- What are you offering them?
- What medium will you use to market to them?
- The emotional value of a product outweighs it benefits.
- Websites:
- Have more than one, one for each marketing campaign
- Content is king, have lots of it.
- Need to be interactive and easy to use
- At least 10 pages
- Should be Search Engine Optimized
- Social Media
- Database of your customers and prospects
- Have a page for all target audiences
- Rules:
- Be social
- Interact
- Sell softly
- Add Value
- Have a database to automate marketing.
- Referrals:
- Make it easy to refer
- Make an offer to referrals
- Treat the referrer special
- Thank them for referrals
- Get Alliances
- Build relationships with businesses that can refer to you
- Some last advise from Brad:
- Never wish your life was easier but that you were better
- Work harder on yourself than on your businesses
This is business advice from a man who has become a multi-millionaire by building an empire out of several small businesses. These are principles that have been tried and tested, and has proven that success is possible.
Leave A Comment