Bodnar added, “CMO’s are technologists and use more technology than ever before to deliver a remarkable customer experience. As technologists they have orchestrated systems, workflows, and data at scale to the entire go-to-market. ”
Here’s a list of a CMO’s typical responsibilities:
- Develop innovative marketing strategies that result in increased revenue and brand recognition
- Implement processes that result in greater efficiencies across the organisation
- Lead and inspire marketing teams to arrive at unique solutions for their customers
- Work hand-in-hand with other departments, like sales and service, to ensure marketing objectives are aligned with overall company goals and will ultimately drive business growth
- Research and assess the company’s current position in the market, and stay up-to-date on industry trends
- Work with internal and external PR teams to create a coordinated message
In short, a CMO needs to drive both awareness and demand for a company’s products or services.
Additionally, as a member of the executive team, a CMO needs strong leadership and communication skills, as well as a level of business acumen that enables them to effectively communicate with internal marketing and sales teams, the executive board, and external stakeholders to ensure the company is aligned in their marketing efforts and vision.