Digital Marketing Mentorship Program
Delivered weekly via LIVE Webinars to any place around the world.
To be successful in Digital (Online) Marketing a lot of hours need to be spent after the initial plan is created, to implement the plan. This is where most of the cost of digital marketing is going to. At YGreen Growth Advisory we have a passion for the smaller businesses but more than often they cannot afford our services which is why we started our 12 week mentoring program.
Following a structured program, you can use your own hours to create a digital marketing system for your business.
In other words, you will be burning the hours but it will be affordable. We came up with a plan to assist almost everyone on a tight budget. Our digital marketing mentorship program is a 12-week online program during which we assist small business owners to set up their own digital marketing system. The program is run via a live Webinar and we offer 4 different packages.
The program will be facilitated by Elmo Lombard. Elmo has extensive training and 14 years of digital marketing experience as well as an MBA in strategy and innovation.
In our team, we have vast business consulting experience and have assisted multiple businesses to be successful globally.
The 12-Week Program
Week 1: Who is your customer? We will create a customer persona to help you design a plan focused on him/her.
The better you understand your customer the more success you will achieve with marketing.
Week 2: How do you get customers currently and how does this translate to the Digital Marketing World?
Every business can get more customers with a good referral program.
Week 3: Create your own Digital Marketing Plan.
A plan must include SMART goals and a task list on how these goals will be achieved.
Week 4: Website design, what works and what does not?
A website has to be focused around the customers’ experience.
Week 5: Website design, continue …
Every page needs a CTA (Call to Action) to ensure potential customers have a way to engage.
Week 6: Website design & content offers.
eBooks, Calculators and Whitepapers can be used as content offers.
Week 7: Marketing automation: why, how and who?
If you know who is clicking where, when and the duration of the visit, you can focus your marketing on the right people/companies.
Week 8: Marketing automation continue …
Automated marketing processes can save you a lot of time to focus on that which you excel at.
Week 9: Content Marketing.
Generating quality content is easier than it sounds and adds tons of value.
Week 10: Social Media Marketing.
Build and serve your community to earn the right to sell to them … occasionally.
Week 11: SEM – Search Engine Marketing (Google, Facebook, etc.)
SEM can level the playing field for all businesses whether big or small.
Week 12: Measuring success.
Measuring digital marketing can be easy and adjustments can be simple once a problem is identified.