A Part-Time Chief Marketing Officer (CMO) can play a number of roles in your organization. They can fill a leadership gap when one marketing leader departs and you’re working to hire another. Those executive hires don’t usually come quickly, and your business can’t do without a CMO for that long.
Luckily, a fractional CMO can provide a direction and vision for your marketing department as your small business grows into a larger one, without the cost of a full-time CMO.
Or they can come in when your current marketing isn’t working and you need to shake things up. Fractional CMOs can provide a new set of eyes on a problem, without any existing biases, but with fresh ideas for new opportunities for you to meet your target audience.