Inbound Marketing

Let’s be honest – the world around us changes on a daily basis. Everywhere we turn we are confronted by change. If this is true for life it is most certainly true for marketing. Long gone are the days of outbound marketing where you had to buy ads and email lists hoping for a few leads. Today is the day of inbound marketing where you create quality content that attracts interested people toward your company.

The inbound marketing strategy is based on creating content that is aligned with your customer’s interest to pull them towards your products or services where and when they need it most. The principle behind this strategy is that if you understand your customers’ needs and the questions they have you can meet these needs and answer these question with the marketing tools at your disposal.

Inbound marketing tools can be used for 3 key areas: attract, engage and delight.

ATTRACT

Attract potential customers by providing content they are interested in.

Examples of attract tools:

  • Ads
  • Video
  • Blogs
  • Social Media
  • Content Strategy

ENGAGE

Engage potential customers by starting conversations to facilitate lasting relationships.

Examples of engage tools:

  • Lead Flows
  • Email Marketing
  • Lead Management
  • Marketing Automation

DELIGHT

Delight potential customers by giving them the right information at the right time.

Examples of delight tools:

  • Content Strategy
  • Email Marketing
  • Attribution Reporting
  • Marketing Automation

The idea behind these tools are to attract new leads, engage people who are ready to have a conversation and the delight them with solutions to their problems.

Inbound marketing can be your best friend if you use it wisely. Let us help you use inbound marketing to grow your business.

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