The sales process is a roadmap to better sales performance.
It doesn’t matter how talented your sales team is, or how hard you work. Without a roadmap for success, you’re making your life a lot harder than it needs to be.
A sales process is a set of repeatable steps that your sales team takes to convert a prospect into a customer. Having a standardized sales process adds structure and accountability to your sales activities, leading to a higher win rate and shorter sales cycles.
A study shows that companies with a formal sales process experienced 18% more revenue growth compared to companies that didn’t.
Defining your sales process enables all sales channels to be more efficient, excellently equipped and working towards a common goal.
Having a person with a broad view on business management and marketing expertise asking the right questions and guiding the conversation around the table through the maze will go along way towards defining your companies sales process.