OUR SERVICES PORTFOLIO

YGreen Growth Advisory has a proven track record

We have been assisting businesses for years, by taking advantage of innovative growth strategies using our extensive experience in Business strategies | Marketing & Sales | Digital Marketing | Leadership mentoring. If these are some of the growth inhibitors in your business, you are on the right website.

We work with a diverse group of companies and we have extensive knowledge to put your business on a growth path. We have strategies that can increase your ROI within the first month. YGreen Growth Advisory’s sole objective is making people and companies successful. We provide reliable solutions and have been a highly stable business partner to a steadily growing list of clients.

Digital Marketing Services

Digital Marketing Management

Our team does:

  1. Strategy – we’ll decide how to uniquely align your business goals, such as “increase sales by 20% in 12 months”
  2. Tactics – we’ll decide which marketing tools are we going to use to implement the strategy. Are we going to use Marketing Automation and put your company on LinkedIn? Will you be using email marketing, and how? We’ll decide that.
  3. Implementation – we’ll do the actual work. We’ll send out your newsletters. We’ll run your Google AdWords campaigns. We’ll write and publish the news on your website, etc.

The marketing tools we’ll use is the following: 

  • Continuous website improvement
  • Content / Inbound marketing
  • Social media marketing (organic) and (paid – Facebook Ads, LinkedIn Ads, Youtube Ads)
  • E-mail marketing
  • Search marketing (organic – SEO) and (paid – Google AdWords, remarketing)

If you allow us to determine which types of digital marketing are most suitable for your business, we’re going to achieve the best results together.

Digital Marketing Strategy

Growing a business isn’t easy. First, you need a workable idea, you need to discover a profitable edge, define a target audience and have the right product of services to sell them. It is an increasingly difficult task and the playing field has dramatically changed. Without the right marketing strategy to fuel your growth, churning a profit and staying afloat is virtually impossible.

“If it was easy everybody would be doing it”

However, identifying the right strategies to market your business often seems like rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit?

The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the club. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses.

ygreen-digital-marketing-Strategy

Inbound/Content Marketing

Let’s be honest – the world around us changes on a daily basis. Everywhere we turn we are confronted by change. If this is true for life it is most certainly true for marketing. Long gone are the days of outbound marketing where you had to buy ads and email lists hoping for a few leads. Today is the day of inbound marketing where you create quality content that attracts interested people toward your company.

The inbound marketing strategy is based on creating content that is aligned with your customer’s interest to pull them towards your products or services where and when they need it most. The principle behind this strategy is that if you understand your customers’ needs and the questions they have you can meet these needs and answer these question with the marketing tools at your disposal.

The idea behind these tools is to attract new leads, engage people who are ready to have a conversation and the delight them with solutions to their problems.  Inbound marketing can be your best friend if you use it wisely. Let us help you use inbound marketing to grow your business.

Inbound marketing tools can be used for 3 key areas: attract, engage and delight.

Attract potential customers by providing content they are interested in.

Examples of attract tools:

  • Ads
  • Video
  • Blogs
  • Social Media
  • Content Strategy

Engage potential customers by starting conversations to facilitate lasting relationships.

Examples of engage tools:

Delight potential customers by giving them the right information at the right time.

Examples of delight tools:

  • Smart Content
  • Value Adding Email Series
  • Events
  • Quality Content at the Right time

Marketing Automation

What is Marketing Automation?

Marketing_Automation_Gears_RZ

Digital Marketing Automation is a category of technology that allows companies to streamline, automate and measure marketing tasks so they can increase operational efficiency and grow revenue

Digital Marketing Automation is the next big thing in the world of digital.  Our aim is to help clients set up automations in their digital marketing environment that takes care of their day-to-day activities.  As technology progresses more and more machine learning and Artificial Intelligence (AI) becomes available to help optimize all systems.

Why Implement Marketing Automation

Marketing Automation utilises a multi-scale approach, monitoring marketing communications in a timely, highly personalised, and more relevant fashion.  This is due to the system identifying the behaviour of each individual component.

  • Better Forecast Accuracy
  • Higher Team Attainment of Quotas
  • Greater Average Deal Size
  • Better Lead Conversion Rates

ygreen-marketing-auto-graphic-01

The Marketing Automation Process

  1. Create workflow
  2. Build a target list
  3. Start lead nurturing
  4. Engagement
  5. Segments the market
  6. Make the connection
  7. Cross-sell
  8. Test customer satisfaction

Calculating ROI by Determine Customer Acquisition Cost

We are living in times when the business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is.

Customer Acquisition Cost otherwise known as CAC is a measure of your sales and marketing methodology. This is the amount of money a business spends on getting leads, which then paves the way for new customers to patronize a business. CAC should not be confused with the effectiveness of a marketing campaign but is rather the total investment amount a business incurs to acquire a new customer.

It is critical for businesses to understand that customer acquisition costs are an investment and not expenditure. Sustainable and effective marketing practices demand that a business should ensure that customers are retained until the return on investment is achieved.

Business clients are an asset because there is potential that a business will keep earning money from them for a long period of time. As a business, if your customer acquisition costs aren’t focused on gaining and retaining customers, investing in such a marketing strategy is a waste of company funds. It’s essential for entrepreneurs to understand that marketing is not only a buying customer strategy but a channel of building sustainable client relationships.

Therefore, if a business is spending money to gain a customer, it has to maintain and nurture the relationship with a client if a recoup of investment is to be realised. A lot of enterprises fail to track customer acquisition costs and, therefore, have no idea whether they’re regaining their investment or not. 
TRY OUR FREE CUSTOMER ACQUISITION COST CALCULATOR

Marketing & Sales Services

Fractional (Part-Time) Chief Marketing Officer

A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. Marketing is perhaps the fastest-moving aspect of the business, but it’s also the most important part.

Without quality marketing, even the best products won’t sell. Marketing turns a good business into a great one, all by itself.  Read More…

There are tons of marketing solutions available out there and this is where our expertise comes in, we help our clients to choose the best for their business.  The right marketing solution can make the difference between success and failure.

A lead is a person with an interest in your products or services.  Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their buying journeys.  Most leads need extra information or motivation to complete the sale cycle. Our team will spend time to understand the sales process, define the actions needed and systems required and implement these to enhance your current sales cycle or automate as much as possible of the digital marketing process.

Strategic Planning

Every business starts with a plan, some on a piece of paper, others just in the founders head.  Over the years we found that business concepts are best tested with a full business plan including the cash flow projections.  As a team, we’ve assisted many businesses with plans over the years either in defining a growth path or in making decisions regarding the right course of action in the setup of a new business.

Our leader, Elmo Lombard, has a gift in facilitating workshops. Many of our clients can testify to the benefit and growth their business has experienced as a result of this.  Business leadership can be so busy with the day-to-day activities that they miss strategically important directions in their business.

The planning and research phase of digital marketing is like the honeymoon phase. Everybody is excited and enthused by the whole idea. Execution is a whole new ball game and for many companies, this is where the ball was dropped.  The YGreen is diligent and focused when it comes to execution of the plan and is as energized by execution and assessment as by the process up to this point.

The plan has been drafted and is being executed but is the business moving forward. The YGreen team spends time monthly on assessment, evaluation and adjustment, as well as reporting and feedback op,p set KPI’s.

Business Consulting Services

A business assessment helps you to achieve your company’s goals, to expand and grow your business in a smart and strategic way. As the company owner, you have to be aware of the strengths and weaknesses of your company. The output of the assessment helps to identify the critical areas of the strategic plan.

Business growth plans are short-term outlines for where a company sees itself in the next one to two years. The growth plan should be formatted to follow along with each quarter. At the end of each quarter, the company can review what goals were met and what goals were missed during that period.

Shifting Focus. Businesses that historically have been centered around products often realign operations around market segments or customer groups.

ALWAYS LOOKING FOR GROWTH

Our Passion is Growth

FIND OUT MORE

Speak to Us