Everything in life, including your summer holiday, starts with a plan. Marketing is no different. There are a few keys to an effective marketing strategy:
- Understanding the business and business model.
- Defining the target audience and how to reach them.
- Draft a plan
Plan, plan, plan and then plan a little more. When the sales team starts to execute they have to know exactly what script to use when, how to present the products and services, when and how to follow up, which brochures to use when and how to use a proper CRM.
Marketing must follow the business strategy and that is the place to start. It is fundamental to manage all marketing efforts strategically in line with the bigger plan.
There are tons of marketing solutions available out there and this is where our expertise comes in, we help our clients to choose the best for their business. The right marketing solution can make the difference between success and failure.
Some businesses have a great team on board without the necessary skills or training to market their products effectively. YGreen’s team of experts are available to assist with marketing and sales training and processes.
A lead is a person with an interest in your products or services. Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their buying journeys. Most leads need extra information or motivation to complete the sale cycle. Our team will spend time to understand the sales process, define the actions needed and systems required and implement these to enhance your current sales cycle or automate as much as possible of the digital marketing process.
A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. Marketing is perhaps the fastest-moving aspect of the business, but it’s also the most important part. Without quality marketing, even the best products won’t sell. Marketing turns a good business into a great one, all by itself.